The City of Swan has developed a Tourism Plan 2025–2030 to set a clear and coordinated direction for enhancing the local visitor economy over the next five years.

Tourism plays a vital role in the City’s economic, cultural, and environmental fabric. From the nationally recognised Swan Valley – Australia’s second-oldest wine region – to heritage precincts such as Guildford and Midland, and nature-based escapes in Gidgegannup, Bullsbrook, and Brigadoon, the City offers diverse visitor experiences. The Swan River runs through the heart of the region, providing scenic landscapes, recreation, and cultural significance that underpin many of our tourism offerings.

The Tourism Plan identifies the City’s unique strengths, responds to emerging tourism trends, and ensures that growth is sustainable, inclusive, and aligned with the City’s long-term vision.

We want to hear your thoughts on the draft Tourism Plan — what you think it gets right, what might be missing, and how the City can best support local tourism.

Tourism is as much about community as it is about visitors — it’s a shared experience that benefits our economy, culture, and environment.

Please provide your comments below.

All participants will go in the draw to win one of two $100 Swan Valley Gift Cards.